Email signatures are an incredible way to generate a response. The goal is to get a recruit to save your contact information – so make it easy for them. Signatures can be shockingly tricky to perfect. You want to keep the design simple and clean, while catching the eye of the reader. As you can tell, this is a real balancing act. Here are 5 Tips on how to make your email signatures more effective:
1 – Keep it short, simple, and to the point
Try to keep your email signatures short and concise so it is not overwhelming to the receiver. Obviously, you’ll need the basic information: Name, School, Sport, Phone Number, and Links to your sites and social media. Just make sure you are conservative with the other information like stats about your school, address, and other info. You don’t want to overwhelm the recruit, you want to make sure it’s easy to comprehend.
2 – Consider the color scheme
Don’t use too many colors in your signature. You want the color schemes to make sense and flow, not overwhelm the reader. Here is a great site that will show you how to see what your color schemes and palettes look like: https://coolors.co/
3 – Use Social Media and Recruiting Questionnaire Links
Use the signature to increase traffic to your school’s website, athletic website, social links, and even the questionnaire. Make sure it looks aesthetically pleasing and makes obvious what each icon is going to open.
4 – Make it easy to view on mobile!
MAKE SURE TO SEE WHAT YOUR EMAILS LOOK LIKE ON MOBILE! Over 60% of emails that are sent to a recruit are opened on a mobile phone. So, make sure the design crosses over from the desktop/web view and mobile.
5 – Keep it uniform for your entire staff
If you have assistant coaches, ensure that your email signature is uniform for all coaches. It can come across as unprofessional and scattered when coaches at the same team have different designs for their signatures. Take 30 minutes with your staff and double check that everyone is on the same page (it’s worth it)!